brand concept＝退路を知り選択肢を得られるかもしれないブランド。

かつて日本人の暮らしに深く根付いていた和紙。
独特の風合いや温もりは書道や絵画、工芸品など、様々な分野で重宝されてきました。

ところが明治以降、洋紙が大量生産されるようになり、機能性や安価な価格から、和紙の利用は減少していきました。

和紙が使われにくい時代だからこそ、和紙固有の価値・機能を見つめ直し
ライフスタイルに適した製品として提案したい。
願わくば、和紙文化そのものを次世代に繋げたい。

和紙を取り巻く現状をふまえ、活用したHALOPの軽やかなプロダクトは
先行きが不透明な時代を生きる人々が、自らの価値を再発見しながら選択肢を広げ、可能性に挑む姿を重ねています。

和紙の新たなプロダクトが、あなたの活躍のきっかけになるように。

Washi paper was once deeply rooted in the daily life of the Japanese people.
Its unique texture and warmth made it useful in a variety of fields, including calligraphy, painting, and crafts.

However, since the Meiji period (1868-1912), the use of washi has declined due to its functionality and low price, as western paper began to be mass-produced.

It is precisely because we live in an era in which the use of washi is declining that we are reexamining its inherent value and functionality and proposing products that are suited to our lifestyles.
and propose it as a product suited to people's lifestyles.
Hopefully, we will be able to pass on the culture of washi to the next generation.

HALOP's lightweight products that take into account and utilize the current situation surrounding washi
The lightweight products of HALOP, which are created by taking into account the current situation surrounding washi, are reminiscent of people living in times of uncertainty, rediscovering their own value, expanding their options, and taking on the challenge of new possibilities.

We hope that these new products of washi will be a catalyst for your success.